Bâtonnage

stirring up the conversation on women in wine

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Viticulture

Viticulture

Vineyard, field work, vineyard development, vineyard scouting, pest identification, grower relationships, and more.

Cellar/Production

Cellar/Production

Concerns all aspects of winemaking including harvest internships and extended internships, as well as specific winemaking related activities including laboratory analysis, cellar operations, ageing, bottling, and more.

Marketing & Communications

Marketing & Communications

Media and trade relations, marketing and branding, strategic planning, event production, content creation, and copywriting.

Sales & Distribution

Sales & Distribution

Importing and distribution, budget planning, establishing KPIs, account relationships, brand ambassadors, and more.

Retail

Retail

Involves retail and winery direct-to-consumer sales and operations, wine club management, wine program curation/maintenance and buying, as well as marketing and media relations.

Hospitality

Hospitality

Restaurant and tasting room sales and operations, wine service and techniques, guest relations, wine list curation/maintenance and buying roles, and hospitality experiences.

Wine Business

Wine Business

Covers various aspects of the wine business, including operations and logistics, strategic planning, general management, accounting, and entrepreneurship.

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Viticulture
Cellar/Production
Marketing & Communications
Sales & Distribution
Retail
Hospitality
Wine Business
 
Welcome to the Bâtonnage community! 🥂 

For the new faces joining us: we’re a non-profit dedicated to women in wine. Through mentorship, education, and community, we’re building a network where every woman has a seat at the table.
Entering 2026 on a high note✨! We’re still obsessed with the energy from our end-of-year celebration, especially the incredible vinyl vibes provided by DJ Mara Hruby @marahruby !

Thank you for keeping us moving as we toasted to the future of t
Reflecting on 2025 with so much gratitude. ✨ This year showed us that when women in wine come together, the impact is limitless. 

From mentorship milestones to festive celebrations, thank you for showing up, supporting our mission, and growing with
They say wine is the universal language of connection, and there’s no better time to speak it than the holidays. 🥂 

Wishing you a season filled with meaningful toasts, shared stories, and a community that lifts you up. Cheers to the women who
Wow, our Holiday Soirée at J Winery @jwinery was truly special! Thank you to everyone who supported us by purchasing tickets to help us close out 2025 🪩the right way, with bubbles and connections. 

From wonderful wine by J Winery, DJ Mara @m


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