Bâtonnage

stirring up the conversation on women in wine

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Viticulture

Viticulture

Vineyard, field work, vineyard development, vineyard scouting, pest identification, grower relationships, and more.

Cellar/Production

Cellar/Production

Concerns all aspects of winemaking including harvest internships and extended internships, as well as specific winemaking related activities including laboratory analysis, cellar operations, ageing, bottling, and more.

Marketing & Communications

Marketing & Communications

Media and trade relations, marketing and branding, strategic planning, event production, content creation, and copywriting.

Sales & Distribution

Sales & Distribution

Importing and distribution, budget planning, establishing KPIs, account relationships, brand ambassadors, and more.

Retail

Retail

Involves retail and winery direct-to-consumer sales and operations, wine club management, wine program curation/maintenance and buying, as well as marketing and media relations.

Hospitality

Hospitality

Restaurant and tasting room sales and operations, wine service and techniques, guest relations, wine list curation/maintenance and buying roles, and hospitality experiences.

Wine Business

Wine Business

Covers various aspects of the wine business, including operations and logistics, strategic planning, general management, accounting, and entrepreneurship.

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Viticulture
Cellar/Production
Marketing & Communications
Sales & Distribution
Retail
Hospitality
Wine Business
 
Proof that the best part of the wine industry is the people in it✨!

Tag the friends who always keep your glass full and your spirits high🤍

#Batonnage #Mentorship #WomenInWine
We love seeing our community out and about in style. Whether you’re pouring at an event or just out for a weekend glass, the Bâtonnage hat is the perfect fit. 

Show us your style! Tag us in your merch photos via stories to see your favor
Our mission has always been about more than just wine, it’s about the people behind it. 

We’ve refined our core pillars to better serve this incredible community of woman-identifying professionals.

Swipe to see how we’re defining
At Bâtonnage, we believe the future of wine is written by those who are provided access and opportunity. That’s why we are so energized to support The Veraison Project (@theveraisonproject) for another apprenticeship program with one of t
We are so proud to see Bâtonnage leadership taking the stage at UC Davis on April 26th. Join Elaine Chukan Brown and Katie Canfield as they share ‘Lessons in Resilience’ during a special engagement focused on the future of our indus

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