Annette Alvarez-Peters is the founder of annette a.p. Wine and Spirits, a consultancy business focused on business development and merchandising strategies for the wine and spirits industry.

Annette sits on the Board of Directors for Crimson Wine Group, a portfolio which engages in the production and sale of luxury wines and MISA Imports, a global importer and distributor for wine and spirits. In addition, she is involved and serves as a Mentor with non-profit organization Wine Unify, an organization to promote and celebrate diversity in the wine industry and involved with the Batonnage Forum Mentorship program as the Head of Industry Area of Focus for Retail, an organization designed to stir up conversations about equality and forward progress for women in wine.
Annette previously held a 37 year career with Costco Wholesale - including 25 years in the beverage alcohol department, where she led the buying team for the USA. Annette retired in 2020 as Asst. Vice President / GMM.
Alvarez-Peters was named as a top leader in the wine industry by M. Shanken Communications, Wine Business Monthly, Wine Enthusiast and Decanter. She holds the Diploma certification from Wine & Spirit Education Trust, along with a Certified Wine Educator certificate from Society of Wine Educators. Annette has been inducted into the following associations: Bordeaux’s Commanderie du Bontemps de Médoc; Champagne’s Ordre des Coteaux des Champagne and Chateauneuf du Pape Echansonnerie des Papes.

Own Rooted Hospitality provides consulting services using sustainable case by case solutions for Private Clients, Beverage Brands, Retailers and Restaurants.

With over fifteen years of extensive experience in the restaurant and wine industry, Alex possesses a profound dedication to delivering exceptional guest experiences, coupled with a strong focus on business success and ownership mentality. Her passion for her craft is evident, as she takes immense pride and joy in her work, eagerly sharing her wealth of knowledge and expertise with others. Holding the prestigious title of Advanced Sommelier through CMS, Alex is adept at assisting clients seeking wine services to enhance their business operations, offering invaluable insights with her expert-level proficiency.

Alex embodies a holistic approach to hospitality, whether discussing a modest $10 bottle or a luxurious $2,000 vintage, always striving to ensure maximum enjoyment for her patrons. Beyond her professional endeavors, Alex finds solace in outdoor activities such as hiking, running, and biking, as well as indulging in the pleasures of a good novel. A devoted pet parent to her long-haired grey cat, Echezeaux, Alex also shares a passion for adventure and travel with her fiancée, Kate.

In her previous role as the Executive Wine Director at Little Saint, Alex established an inclusive retail & multi-unit on premise wine program, fostering a welcoming environment that supported community engagement while amplifying underrepresented voices within the wine industry. Under her leadership, the wine program at Little Saint was built from the ground up and expanded to an impressive 1,000 selections over the 2+years on project, culminating in the prestigious Wine Spectator’s Best of Award of Excellence. Prior to her tenure at Little Saint, Alex honed her skills as a sommelier at renowned establishments such as the three-Michelin-starred SingleThread and the internationally acclaimed Attica in Melbourne, Australia.

Outside of her professional duties, Alex remains committed to mentoring aspiring women in the wine industry through her involvement in the Bâtonnage Mentorship Program since 2022. Her outstanding contributions to the field have not gone unnoticed, as evidenced by her recognition as VinePair’s New Wave Sommelier of the Year in 2023. Alex's expertise has been featured in esteemed publications including Condé Nast Traveler, Sonoma Magazine, Wine Spectator, San Francisco Chronicle, Wall Street Journal, SevenFifty Daily, and SOMM TV.

Photo Credit: Emma K Creative
Follow Alex on Instagram @alexannsarovich.