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Lily Freedman - Program Lead

Lily Freedman - Program Lead

​​Lily Mirabelle Freedman is the General Manager of Dunn Vineyards, the first non-family member to oversee the operation. She grew up in the New York City restaurant business, which fostered her love of collecting and learning about fine and rare wine. While pursuing a degree in English at the University of Chicago, she worked in the kitchens of Daniel Boulud and Missy Robbins to learn the intricacies of the restaurant world. After college, Freedman served as a recipe developer at Bon Appetit Magazine and on several cookbooks.

 Freedman honed her expertise for nearly eight years at Acker Wines, the world’s leading fine wine auction house, departing in 2021 as Director of Special Projects. There, she defined the company’s data analytics program, and her work focused on the experience and understanding of the world’s rarest wines.

In 2021, she was brought to Napa to oversee the marketing efforts at Colgin Cellars, directing private client sales, managing global pricing, and spearheading a variety of operations, technology, and hospitality initiatives.

Since arriving at Dunn Vineyards in 2023, Lily has immersed herself in the challenges facing small, particularly family-owned, wineries today.

Beth Feather-Forziati

Beth Feather-Forziati

With over a decade of experience, Beth offers comprehensive expertise spanning the entire wine business—from hands-on harvest work to marketing, sales and portfolio management. Beth excels in building and nurturing winemaker relationships through strategic sales planning, purchase forecasting, and effective storytelling that connects producers to nationwide sales teams. Her French language skills are employed daily as she maintains consistent, clear communication with a variety of wine suppliers. Her analytical approach to business, demonstrated through data-driven inventory management, competitive price analysis and financial planning has allowed her to excel in the dynamic role of portfolio manager these last three years. Through collaborative teamwork across multiple departments, Beth has worked on meaningful corporate initiatives. Her organizational prowess enables her to manage multiple priorities—from addressing time-sensitive sales inquiries to monitoring depletions—while her wine tasting skills and continuous pursuit of knowledge ensure the portfolio remains current and competitive.

Bonnie Eberly

Bonnie Eberly

As Head of Commercial Strategy & Planning Bonnie is responsible for building the global business strategy for the Wine & Spirit Education Trust (WSET). Her work focuses on supporting the mission of WSET, to offer best in class beverage education to trade and enthusiasts worldwide. With 15 years of experience in the wine industry, Bonnie started her career working in retail and then moved to the distribution and import side of the business. Her work was focused on business development for partners ranging in size from international suppliers to boutique family run wineries. Bonnie holds a master’s in international business management and WSET Level III Wine qualification. She is a member of Les Dames d’Escoffier and has helped to mentor other women in the industry.

Jennifer Locke

Jennifer Locke

With extensive global experience in the fine wine sector, Jen joined Crimson Wine Group as its Chief Executive Officer in December 2019. She brings to the company inspirational leadership skills and an industrywide reputation for delivering results and leading high-performing teams in a collaborative and innovative style. Prior to joining Crimson, Jen was Senior Vice President of U.S. Luxury and Direct-to-Consumer Sales, Americas, at Treasury Wine Estates (TWE), a publicly traded global wine company, based in Melbourne, Australia. A Northwest native, Jen previously was Director of National Wholesale, Export and Direct-to-Consumer Sales at Willakenzie Estate and was Pacific Senior Regional Sales Manager at Chalone Wine Group. She began her hospitality industry career more than 20 years ago as a wine buyer and training manager at several fine-dining restaurants in Seattle.

Maia Parish

Maia Parish

Maia Parish is a Denver based sommelier, wine writer, wine educator, events producer and consultant. Her wine writing includes stories on regions, wine, wine makers and pairings. She holds a BA in Journalism and Communications, a WSET Level Two Certification in Wine and Spirits, and has sat for the WSET Level Three Certification and Certified Wine Scholar. Maia Parish is the Founder of The Wine Suite LLC, a wine pairing events company that uses education to center the wine lifestyle. She features black and brown cultures, women, and lgbtq+ communities.

Maia Parish is a member of the Colorado Chapter of Les Dames de Escoffier, Mentor with Bâtonnage Forum and works with The James Beard Foundation and Colorado Tourism. Maia holds a BA in Journalism and Communication Studies and began the MA Program in Human Resources and Organizational Development.

Maia is a freelance writer and you can see her work in Somm Journal, Food and Wine Magazine, VINEPAIR, Ebony, USA today, Wine Enthusiast, and 5280 Magazine.

Mayra Hernandez

Mayra Hernandez

Mayra Hernandez is an ICF Certified Coach specializing in Leadership & Mindset (ACC, CPCC) and Founder & CEO of Mayra Hernandez Coaching, dedicated to elevating leadership within the wine & spirits industry.

With over 15 years of operational leadership experience, including eight years directing wine production at Sonoma-Cutrer Vineyards, Mayra brings a unique perspective as a chemical engineer with expertise in neuroscience backed leadership strategies.

Her bilingual (English/Spanish) coaching programs and custom workshops integrate emotional intelligence, mindfulness, and behavioral change methodologies to empower emerging and seasoned leaders.

An international retreat leader, Mayra is leading her 3rd women's personal development retreat in Ubud, Bali in May 2025.

Mayra has partnered with prestigious organizations including The Wine Group, Napa Valley Farmworker Foundation, Dream Big Darling, and the University of Michigan, demonstrating her commitment to developing the next generation of wine industry leaders through both individual coaching and team facilitation.

Robin Farina

Robin Farina

Robin has had a long run in professional sports, competing at the highest level in Women’s Cycling since the early 2000s. Towards the end of her career, she wanted to broaden her scope by learning about wine, food, and travel. Over the last 10 years, she has focused on understanding different facets of the wine industry through her studies in the WSET program, where she is a Diploma candidate completing the Level 4 D2 program. She recently completed the Professional Wine Educators Course through the Napa Valley Wine Academy. Her love for wine and sharing it with people has led her down the sales path. She currently works as Sales Manager for vinSUITE, selling DTC solutions to wineries. She also has experience selling wine for importers/distributors.

In her spare time, Robin loves being outside riding bikes, being in nature, and running all while spending time with her partner, Kurt, and her GSP Lucy. She lives in Nevada City, CA, but is originally from Nashville, TN, where she still has family roots.

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Lily Freedman - Program Lead
Beth Feather-Forziati
Bonnie Eberly
Jennifer Locke
Maia Parish
Mayra Hernandez
Robin Farina
 
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With over a decade of experience in public relations, María brings a rounded perspective to reputation management, integrated communications strategy, and cross-business collaboration. Before transitioning to wine, María
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Lucienne Spoja (@luciennes____ )has a life long background in Ensemble Generative Theatre, she attended Cornish College of the Arts in Seattle, Washington and L’École du Théâtre Jacques Lecoq in Paris, F
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Haley Moore is the Founder of Acquire: a a San Francisco-based hospitality company that is animated by human connection. Acquire curates virtual and in person wine events, consults to restaurants and curates wine cellars for private cl


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